We three watch enthusiasts cum friends join together to create this branding.
For a long time, We wished to launch our brand. We wanted to create a new business model, far removed from traditional marketing strategies, something totally original.
Our goal was to create a new, ultra-high-end luxury segment within the high-end watch business, and we were very eager to know what could come of it.
THE FRUITION OF DECADES OF EXPERIENCE
For Capsule Concept, this was not an impulsive decision; it was the direct fruition of decades of experience gained by wristwatch collectors, management and development of a myriad of high profile projects. This deep fascination for technology, expertise and personal passion for Capsule Concept combined with extreme sensitivity to design and ergonomics, meant that no watch in the market could ever really meet expectations at the time.
